In Conversation With Firina!

Firina is the founder and creator of the Public Relations agency Firina Achor Creative where she is passionate about helping female led businesses and entrepreneurs grow. Firina actually helped make the launch of the AFFM App in the summer of 2021 happen. When Firina isn’t busy helping her clients, you can find her enjoying a glass of wine at Ubuntu, hanging out with dog Beau, reading a good book, or taking some well desired solo time with a facial at Formula Fig. Thank you for helping make the AFFM trailer so special Firina!

1. Tell the Fun Moves Community a little about yourself!  

My name is Firina Achor. I am a PR Consultant, Community Creator and Freelance model. Founder at Firina Achor Creative. A multi-dimensional public relations agency specializing in building brand communities in the health, wellness and lifestyle industry.

2. What is your go-to “Fun Move” right now? 

Right now, my favourite ways to move are pilates, walking around my neighbourhood with a podcast on or a fun peloton spin class.

3. What was your favourite book of 2021?

I feel like it's hard for me to pick one! I am currently re-reading all about love by bell hooks, I first read this book during my early 20s and reading it again in my 30s has been such a gift! Another book I am loving, it's just my ALL TIME favourite, is Homegoing by Yaa Gyasi. I think I've convinced all my friends to read this book. If you haven't read it, pick it up ASAP!

4. Why do you engage in movement? 

What benefits do you find that you receive from it? Movement has always helped me stay grounded in some ways. I engage with it for my mental and physical health. Some of the key benefits for me are mental clarity, longevity and commitment to myself.